Only the first 10 seconds matter… in video advertising. The average watchtime of a video on Facebook is about 10 seconds, and that is getting shorter every year. This means that you need your videos to capture the attention of your audience very quickly. You need to convince them in the first few seconds that your video is worth watching and worth remembering.
You can do this in a vast number of ways, and how you start your videos will change depending on your business, who you are trying to target and what message you are trying to get across. Those first few precious seconds need to communicate so much, and that is why a lot of companies’ video content fails.
When we create video content, we look at the message that our clients are trying to get across, and take a look at their target audience to help us shape the whole video, from start to finish.